Deutsche Bahn auf Facebook und die Sache mit dem Chefticket

Nach langem Zögern hat die Deutsche Bahn nun einen großen Schritt vollzogen und sich der social media communty gestellt. Unter www.facebook.com/chefticket gibt es eine Facebook-Seite, die ziemlich schnell über 34,000 follower gesammelt hat. Und auf der man ein günstiges Ticket kaufen kann. Und die Bahn hat auch an ein Community Management gedacht, welches sich – leider manchmal nur mit vorgefertigten Textpassagen – einem riesigen Ansturm stellt und sich redlich bemüht!

Deutsche Bahn auf Facebook

Andere Unternehmen würden schon etwas darum geben, eine so große Anzahl an Fans zu erreichen. Die Deutsche Bahn hat offenbar erst mal einen Testballon gestartet – also das „Chefticket“ – und nun stellt sich doch die Frage, wie man die ganzen Fans weiter bei Laune hält? Vanity URLs sind in Facebook nicht mehr zu ändern, und daß die Bahn dauerhaft unter „chefticket“ zu finden sein wird ist eher unwahrscheinlich.  Obwohl die Bahn bei Twitter ja auch nicht unter „deutschebahn“ erreichbar ist…

Wird sich die Bahn nach dem Auslaufen des Cheftickets wieder aus dem Social Web verabschieden? Und woanders einen neuen Fan-Kreis aufbauen?

Why to claim a Facebook place

Facebook Places is public now. There are already some places out there, owned by other peaple. May be your company is one of these, but s/o filled wrong data and you want to change it? Or you want to advertise for your place?

Once you claim your Place, you’ll be able to advertise it just as you advertise your Facebook Page. To advertise your Place, click „I want to advertise something I have on Facebook“ in the ad creation flow and choose your Place from the drop-down menu.

How do I claim a Place I represent?
To claim your Place, search for your business name on Facebook via the normal Search bar. If your business’s Place already exists on Facebook, click on it to visit its page. At the bottom left side of your Place there will be a link that says „Is this your business?“ Click on the link and you will be directed to a claiming flow.

We will ask you to verify that you are the owner through a phone verification process, or you may be asked for document verification. Once your claim is confirmed, you will own your Place on Facebook.

Why should I claim my Place on Facebook?
By claiming your Place you can manage your Place’s address, contact information, business hours, profile picture, admins and other settings.

I can’t find my Place on Facebook.
Facebook Places is still in development and does not yet include all business locations. If you cannot find your Place by searching for it on Facebook, you can create your Place yourself.

To create a new place, follow these steps:

  • Access the Places application on your supported device.
  • Click „Check In.“
  • Click the „Add“ button to the left of the Places Names search box.
  • Enter a name for the new Place as well as an optional description of it. Then, click the „Add“ button at the bottom right of the page.
  • Click the „Check In“ button to share your visit.

Keep in mind that any Place that you create is public. This means that other people may see your created Place while browsing Facebook or the Places application.

Once you create your Place, search for it again on Facebook, follow the „Is this your business?“ link, and begin the process to claim your Place. Please note that more Places will be added over time.

Can I target ads to people who have checked in to my Place?
No, this is not currently possible. However, you may target people who ‘Like’ your Place page if you have performed a Page to Place merge.